I am a media research sales, marketing and data management executive, currently International Clients Director at CSM Media Research: www.csm.com.cn
I am a 20+ year veteran of the media planning software and research industry. My areas of expertise include sales, marketing, business management, and organizational development. I have extensive experience working with all major media research data suppliers for both traditional and digital media.
Name: Lawrence Federman
Nationality: American/HK Permanent Resident
Location: Beijing China
CSM MEDIA RESEARCH – Beijing, P.R. China 2010 – Present
Chinese provider of television, radio and digital audience measurement services, www.csm.com.cn
TELMAR GROUP – Various locations 1993 – 2010
Global provider of media planning software and consultancy services, www.telmar.com
EDUCATION & CREDENTIALS
Bachelor of Science in Business Administration - 1992
I have lived in China for almost 20 years and I continue to be inspired by the people, culture and language. With thousands of years of history and a rapidly developing future, China will continue to be a key player in the global economy. Learning to read, write and speak Chinese is a challenge but I remain commited to being able to effectively communicate with one of the largest and most important populations on earth.
I am fascinated with data and the technology to process and analyze it. Effectively using data can have a dramatic impact on almost every aspect of our lives.
I would not have been able to achieve anything without being active and healthy. Running, swimming, bike riding and golf are all activates I enjoy. We are what we eat and I try to eat healthy but I am also flexible on special occasions. I also feel having a healthy positive attitude is very important.
Ever since I went on a family vacation to England when I was 12 years old, I was hooked on travel. Since then I have traveled to many countries and I have lived nearly half my life outside the United States. I feel that travel opens the mind to new ideas and helps put life into perspective.